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The Merchants of Cool
How businesses market to American teenagers, and the effect they have together on popular culture.
A documentary on the marketing of pop culture to Teenagers.
Cast

Douglas Rushkoff
Self

Christina Aguilera
Self

Greg Berlanti
Self

Jessica Biel
Self

Adam Carolla
Self

Fred Durst
Self

Malcolm Gladwell
Self

Carson Daly
Self
Lewis Goldstein
Self

Shaggy 2 Dope
Shaggy 2 Dope
Brian Graden
Self

Tom Green
Self (archive footage)
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